What is the purpose of having a .cafe domain? Well the purpose for these type of domains which are called vanity domains are still considered to be a TDL or "top level domain". These domains are still considered by the search engines as equal to that of a .com or .net. However these two TDLs are probably saturated with domain names that are similar to your domain. This makes it harder to figure brand names in when you can't find a domain that matches your brand because it is taken already. Consider using a vanity top level domain like .cafe when branding your next cafe business website. Dot cafe is ideal solution for locking in your brand name website domain. Whatever your business model we have domains like .cafe to build brand awareness. Unlike the movie Field of Dreams "If You Build It They Will Come" you need to build the domain name that best suits your model. At this stage you will then build a brand awareness campaign so that you can get your customers familiar with you and your website. Consider building your brand today by starting with the domain name of your choice as we have a lot to choose from. Start Your .Cafe Today